The “They See You in the Dark” campaign
This campaign will focus on recognizing the danger of walking on roads at night. Another important aspect of “They See You in the Dark” is to recognize the danger of being under the influence of alcohol in traffic. Insight about these issues will in collaboration with the reflecting stickers help reducing deaths and injuries of young people in traffic.
Kids Non-Profit Organization will distribute reflecting stickers for free to young people between the ages of 14 to 20, in developing countries in Africa and Asia in the latter half of 2014.