The “The Bead Initiative – A Bright Idea!” campaign


We will distribute one billion reflecting beads for free in developing countries to children and youth. We have started in Malawi, where about twenty road traffic collisions occur every day in, two of which are fatal and two of which cause serious injuries.


Reducing the number of dead and injured children in traffic by more than 20% each year, in every country where Kids Non-Profit Organization operates.


Kids Non-Profit Organization is dedicated to promoting a simple, low-cost road safety programs and reducing children's fatalities and injuries from nighttime road accidents in developing countries. Kids Non-Profit Organization distribute reflective beads and provide road safety education to underprivileged children. The purpose is that each child will make bracelets, decoration and handicrafts with the reflecting beads for themselves and family members. If children wear reflective beads in the evening, they will be seen at a five time’s longer distance than without, giving drivers crucial time to stop or swerve around.


Kids Non-Profit Organization distribute 80 to 150 beads in an ecological package to each child, as well as giving road safety education, visiting:

  • Schools and kindergartens
  • Hospitals and health centers
  • Churches, Missions and Mosques

Kids Non-Profit Organization will also sell items from our US-based web-shop to spread the message and the organization's recognition:

  • T-shirts
  • Reflective beads packages
  • Reflective shoe laces with cylinder-KNPO-plug
  • Supporting stickers


Five million children between the ages of 6 to 13 years old in Malawi.


The Kids Non-Profit Organization Team will collaborate with local police force, communities and governmental groups to measure the evolution of road safety activities. Kids Non-Profit Organization will document its actions with text, photos, filming and tweeting the event.