The production of SIM cards will remain the same; the physical card is customized by the telecom operator's existing SIM card producer, such as Morpho (Safran), Oberthur Technologies, Gemalto and Giesecke & Devrient with whom we work. The printed reflective part can be precut at the same time as the chip.


The distribution will not change; subscribers will receive the SIM cards through the operators' existing sales channels. Telcos can reach out to new sectors through collaboration with local NGOs. Engaging with customers is vital to maintaining positive customer relationships.  By distributing road safety reflectors the operator is clearly stating a desire to protect these customers.


According to different manufacturers, the  additional cost of producing a reflective surface would increase the SIM card manufacturing costs by less than cents per card.

Use of recycled and recyclable materials

Almost 60% of the physical SIM cards will have been used after the chip and reflective part have been removed.  This recycling process enables the end user to help to sustain the planet.

By recycling the usually discarded SIM card part into safety reflectors, the telecom sector will be known as environmentally responsible. Most SIM cards are made from polyvinyl chloride (PVC), a petroleum-based plastic, currently non-recyclable. The telecom sector could capitalize on such collaboration and eventually get a Certified Emission Reduction (CER) that can be sold later.

Social impact

By partnering with KNPO, Spotify could create a global campaign in collaboration with telcos calling for action to save people’s lives on the roads, supporting the Global Road Safety Agenda of the United Nation and WHO. The mobile operator will clearly be engaged globally on the highest level.

KNPO - a federally-approved 501(c)(3) organization

By helping others you might even help yourself - Charitable contributions can qualify as tax deductions against U.S. based businesses’ annual tax liability. However, the IRS tax code is complex and we recommend you to talk to your financial department.

  • Monetary contributions – Cash or other monetary contributions may be tax deductible as long as they are not set aside for use by a specific person. Generally, you can deduct up to 50% of your adjusted gross income, but 20% and 30% limitations may apply (refer to Limits on Deductions from the IRS).
  • Donations of property, including business inventory – These are also considered a valid tax deduction. Donations are evaluated and deducted based on their fair market value (basically what a consumer would pay for these goods in an open market). Deductions are limited in most cases to 50% of your adjusted gross income.