the problem


An estimated 1.24 million lives are lost every year as a result of road traffic crashes, according to United Nations.

Each day, more than five billion of us worldwide are involved in traffic.  Many are children.  More than 500 children and young adults under the age of 25 are killed in road accidents every day. Many of these accidents occur during the evening or dark hours.

Kids Non-Profit Organization is an NGO dedicated to reducing the number of deaths and injuries in traffic through education using smart, effective actions in collaboration with partners. Our focus is on the most vulnerable ones on the roads - children and youth.

The mobile industry continues to scale rapidly, with a total of 4.7 billion unique mobile subscribers at the end of 2015. More than 60% of the world’s population now has a mobile subscription and a SIM card. There were 7.6 billion global SIM connections at the end of 2015 not including machine-to-machine connections.

Theoretically by using these existing 7.6 billion SIM cards we could recycle more than 22,000 metric tonnes of plastic into safety reflectors and save millions of lives.

Please take 3 minutes to look at this film produced by Luc Besson, by clicking on it.

Now, let's discuss innovative SOLUTIONs (click here) →