Create a Premium sales success
By using a smart and unexplored media, Spotify will improve their already successful customer acquisition strategy for their Premium segment. Customer acquisition cost could be under a dollar and based on an already existing distribution channel, reaching out worldwide, precisely to 87% of the world population!
Use of recyclable materials
By recycling the usually discarded SIM card part into a safety reflectors, thereby recycling more than hundreds of tons of plastic per year, Spotify will be known as an environmentally responsible company. Most SIM cards are made from polyvinyl chloride (PVC), a petroleum-based plastic, currently non-recyclable. Spotify or the Telco partners could capitalize on such collaboration and eventually get a Certified Emission Reduction (CER) that can be sold later.
Using existing production & distribution channels
The top SIM card producers need to manufacture reflective SIM cards. The estimated costs for such a reflective SIM card is estimated to less than 10 cent, but will barely be measurable if most telecom operators and players within the SIM card industry will do it. The telecom operators will distribute their SIM cards as usual, using the existing distribution channels, as today.
By partnering with KNPO, Spotify could create a global campaign in collaboration with Telcos calling for action to save people’s lives on the roads, supporting the Global Road Safety Agenda of the United Nation and WHO. Spotify will clearly be engaged globally on the highest level.
KNPO - a federally-approved 501(c)(3) organization
KNPO's partners contributions may be tax deductible. Charitable contributions can qualify as tax deductions against U.S. based businesses’ annual tax liability. However, the IRS tax code is complex and we recommend you to talk to your financial department. Cash or other monetary contributions may be tax deductible. Generally, you can deduct up to 50% of your adjusted gross income, but 30% limitations may apply (refer to Limits on Deductions from the IRS).