global action


Together we can reach out to more than half of the world's population using existing production and distribution channels - all this at almost zero cost.

Here are some examples where mobile operators and KNPO can build a partnership for non-traditional marketing and promotion, saving children’s lives and recycling plastic.

European Bank for Reconstruction and Development (EBRD)

This project is partly funded by EBRD. The Multinational Development Banks, including EBRD, committed collectively to the United Nations Decade of Action on Road Safety in 2010. Since that time, a series of actions have been taken to address the issue, with the EBRD Environmental and Social Department (ESD) adopting a new Environmental and Social Standard policy that requires all road projects to have road safety audits.

The SIM card producer Morpho's pre perforated SIM-card with a orange reflective area.

The SIM card producer Morpho's pre perforated SIM-card with a orange reflective area.

Use of existing infrastructure and distribution

Almost 70 percent of SIM card production is made by 5 vendors, and with the top 10 telcos, the mobile industry and KNPO will be able to reach over 3 billion subscribers and pedestrians without the need to create a new supply chain or process.

As a member of the Global Alliance of NGOs for Road Safety, KNPO will reach out to the 140 NGO members working in road safety from more than 70 countries around the world, and Youth for Road Safety (YOURS) represents young road safety advocates in 85 countries, promoting “The SIM Initiative” in collaboration with mobile operators.

Instagram competition and the social generation

One market mobile operators are probably targeting is the high school student segment. Currently, most students cycle, walk or use public transport to go to school, exposed to road fatalities and injuries. Also their cellular subscriptions are mostly prepaid and they regularly change subscriptions and consequently SIM card. By developing a large scale global marketing initiative based on SIM cards with SIM reflectors, the mobile industry can build a competitive advantage if customers view the social and ecological benefits.

This segment, the social generation of teens, express their thoughts and emotions by tweeting, posting and sharing pictures. One idea could be to create an Instagram competition, where a user tagging the most SIM reflectors wins free air time, SMS or data...

Smartphone Apps development

KNPO's KidzCall App is an iOS and Android application that starts automatically as soon as you walk or run in the dark, and suddenly your phone is a road safety beacon during the evening. We developed an app for smartphones that uses the flash and screen of the smartphone to emit a flashing light on both sides of the phone, as a beacon in the dark.

These KNPO related functionalities could be co-branded or added to existing mobile operators' apps.

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