Spotify has always maintained a commitment to sustainability-related issues. Therefore we believe Kids Non-Profit Organization's (KNPO) program of children's road safety will fit Spotify's global marketing and CSR engagement.

Children do not possess the same abilities as adults to judge distances, speed and direction of vehicles, making it imperative to build and reinforce road safety practices. Most accidents occur during the evening or dark hours.

By using existing SIM cards we recycle plastic into safety reflectors and save lives. The concept is simple – instead of just disposing of the credit card-sized plastic when the small SIM card portion has been removed and inserted into the phone, KNPO will use the card as a simple and efficient reflector for increasing road safety.

If children wear safety reflectors in the evening, they will be seen from five times further away than without, giving drivers crucial time to stop or swerve around.

If we teach them road safety and how to maneuver in the traffic while listening to music, we ensure that more youth come home from school at the end of the day. 

More than 5 billion new SIM cards was shipped during 2015 worldwide

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