By recycling the usually discarded SIM card part into a safety reflector, we thereby save lives and contribute to the preservation of the environment by reducing our waste.

We could recycle more than 40 metric tons of plastic every year, at almost zero cost, and at the same time save thousands of pedestrians from being hit by a vehicle in the dark.

In 2016, KNPO began approaching the leading mobile telecom operators to discuss how we can transform each new physical SIM card into a safety reflector. Selected mobile telecom operators will collaborate with KNPO, creating a global campaign calling for action to save children’s lives.

ABI Research predicted last year that 5.4 billion new SIM cards will be shipped during 2015. The transition from 2G to 3G and on to 4G is creating an excellent opportunity for KNPO to collaborate with the top smart card vendors, creating 'smarter' SIM cards, saving lives.

How to transform a SIM-card into a safety-reflector

The concept is simple – If the top SIM card producers manufacture reflective SIM cards - then instead of just disposing of the credit card-sized plastic when the small SIM card portion has been removed, we propose to use the card as a simple and efficient reflector for increasing road safety, especially in developing countries.

By using safety reflectors while walking or jogging in the evening, drivers are able to see pedestrians on the road at five times further away, giving drivers crucial time to stop or swerve.

And in the same time, we:

  • Reduce significantly the use of oil: recycling one ton of plastic can save up to 2,000 gallons of gasoline;
  • Limit carbon dioxide emissions: plastic recycling achieves annual reduction of 9 MM tons of CO2 eq.
  • Cut down the amount of plastic sent for disposal and saves valuable space in landfills.


  1. Sensitize the general public to the fact that we have 1.2 million road traffic victims every year
  2. Teach road safety while distributing reflectors to pedestrians
  3. Protect the most vulnerable road users - children
  4. Act as a catalyst between telecom operators and NGOs via networks, creating a global road safety campaign

The mobile industry continues to grow rapidly, with a total of 4.7 billion unique mobile subscribers at the end of 2015. Half the world’s population now has a mobile subscription—up from just one in five 10 years ago. An additional one billion subscribers are predicted by 2020, taking the global penetration rate to approximately 63%.

Morpho's pre perforated SIM-card with a green reflective area.

Morpho's pre perforated SIM-card with a green reflective area.


We can reach out to 50% of the world's population by using the telecom industry's existing production and distribution channels.
The extra production cost for reflective SIM card is barely measurable. Almost 70% of global SIM card production is handled by five vendors, and in collaboration with the top ten telecom operators, we will be able to reach 3 billion subscribers.

The top SIM card producers need to manufacture reflective SIM cards. 
The estimated costs for such a reflective SIM card is estimated to less than 1 cent, but will barely be measurable if everyone in the SIM card industry will do it.

The telecom operators will distribute their SIM cards as usual, using the existing distribution channels, as today.


The KNPO reflectors are not toys.  They are not intended for babies and children under the age of three years old.

KNPO reflective beads or reflectors are no substitute for regular road safety habits. KNPO reflective beads increase visibility in low visibility conditions, but the use of one or more reflective beads or reflectors does not offer complete protection against potential accidents.  Always use the KNPO reflective beads or reflectors properly to provide maximum visibility.