Honolulu Bans Crossing the Street While Texting

Pedestrians listening to music, texting, talking or otherwise absorbed in their phones are making themselves more vulnerable by tuning out traffic around them, experts say.Honolulu, USA has banned pedestrians from using electronic devices while crossing roads or highways.

Honolulu Mayor Kirk Caldwell signed the bill this week, but it doesn’t take effect until October 25th. Offenders who can’t resist putting their lives in danger to send a text could be fined up to $35 the first time they’re caught, $75 for a second violation in the same year and up to $99 if caught a third time.



Honolulu isn’t the first city to impose legal measures to help keep pedestrians and drivers safe from digital distractions, and it likely won’t be the last, New Jersey banned texting and crossing the street in 2012.

All around the world cities work on safer environment for pedestrians,  a city in Germany installed traffic lights on the ground to try and get texters to look up, Chongqing, China, has a cellphone lane to keep people with their heads bent downwards away from other pedestrians. 

The dangers of distracted driving are well known and have sparked new laws, but safety experts are increasingly concerned about a more recent trend: distracted walking.

Get a Safety Beacon while Jogging

Everyone agrees that distracted driving is bad. And the most common distraction just might be your phone. Every year in the U.S., almost a half million people are injured or killed in traffic accidents attributed to the combination of texting and driving. The U.S. has the unwanted lead in this problem, far exceeding similar accidents in other countries around the world. An astounding 69% of drivers (aged 18-64) in the U.S. admitted to using their cell phone while driving during the previous month. Compare this to a European low of 29% in the United Kingdom or 59% in Portugal.

Due to the obvious dangers, inherent in texting or email messaging while driving, several industry responses have been initiated in recent years. Hand-free cell phones, the Bluetooth models, and other devices have been re-engineered for safer use by drivers. Voice activated apps are now available that allow messaging without needing to hold the phone or manually text the message.


"Do Not Disturb While Driving” mode

The next version of Apple iOS features something called driving mode. Your phone will know you are driving, and refrain from showing notifications until you've stopped. KNPO started to develop such program 2 years ago but stopped due to problems finding a sponsor. We are now happy that Apple continued and did finish our concept as well as making it a standard, Bravo Apple.


Safety Beacon, A Smarter Feature

Last year KNPO developed an app called BLINK, for smartphones that uses the flash and screen of the smartphone to emit a flashing light on both sides of the phone, as a beacon in the dark while you’re jogging. The sequence of light is not disturbing, nor drains the batteries more than any other application.

By using the BLINK App when walking or jogging in the evening, you will be seen at five times further away than without, giving drivers crucial time to stop or swerve around. Today BLINK is available for Android and iOS.

Apple is expected to launch the new Apple Watch operating system called watchOS 4 later this year with a similar function to KNPO's BLINK, “a new blinking light activated via Control Centre - useful for safety on night runs”.


A report released today by the Governors Highway Safety Association shows that the number of pedestrians killed in traffic jumped 11 percent last year, to nearly 6,000. That's the biggest single-year increase in pedestrian fatalities ever, and the highest number in more than two decades.

Drivers distracted by their devices are a well-documented, rising cause of traffic crashes, but there are a growing number of pedestrians, too, who can become oblivious to traffic around them.

It’s all about keeping your eyes on the road
— Richard Ahlstrom, KNPO

The Only Man Who Can Survive A Car Crash

Meet Graham, the only person designed to survive on our roads. Part interactive sculpture, part educational tool and ultimately a catalyst for conversation, Graham shows us how the human body would need to change to survive a car crash. Using decades of road safety data, medical research and creativity a trauma surgeon, a road safety engineer and a world-renowned artist re-imagined the human form to deliver evolution underpinned by evidence.

Around 186 300 children under 18 years die from road traffic crashes annually, and worldwide the total number of road traffic deaths remains unacceptably high at 1.24 million per year.

Graham was created by artist Patricia Piccinini, with help from a trauma surgeon and an accident research engineer, after she was commissioned to study the effects of road trauma on the human body.  More info: Meetgraham.com 

Another bus crash claims 10 lives in Malawi last week.

Road safety is a major problem in Malawi, last Wednesday 10 passengers died and a dozen others was severely injured after that a bus was involve in a single-vehicle collision along the M1 Road in Ntcheuin, Malawi.

Road traffic in Malawi

Road traffic in Malawi

Witnesses said that the speeding bus burst its left front tyre after leaving the Chingeni police road block and overtaking several vehicles.

Road traffic injuries constitute a major health and development problem the world over but especially in the African Region. About 20 road traffic collisions occur every day in Malawi, two of which are fatal and two serious injuries. About 1 000 people are killed in road traffic crashes in Malawi every year.

43 people died and 24 others were injured when bus in Zimbabwe lost control and rammed into a tree, one week earlier, preceding another bus crash in South Africa where at least 20 schoolchildren was killed on a road between the towns of Bronkhorstspruit and Verena, near Pretoria. Victims were aged between 5 and 10 years old.

Kids Non-Profit Organization is dedicated to reduce the number of deaths and injuries in traffic through education using smart, effective actions in collaboration with partners.

200 NGOs and road safety specialists from almost 70 countries.

Kids Non-Profit Organization attended at the Fifth Global Meeting of Global Alliance of NGOs for Road Safety, taking place in Kuala Lumpur, Malaysia. The #GlobalMeeting17 is bringing together more than 200 #RoadSafety experts from all around the world with WHO and FIA. This allowed us to build stronger networks of NGOs and strengthen cooperation and contacts with the World Bank and WHO.

Global Alliance of NGOs for Road Safety

Kids Non-Profit Organization will attend at the Fifth Global Meeting of Global Alliance of NGOs for Road Safety, which will be held 1-6 April 2017 in Kuala Lumpur, Malaysia.

KNPO is proud to be joined by more than 200 NGOs and road safety specialists from almost 70 countries. KNPO's goal is to promote the SIM card project and the BLINK app, as well as to discover new opportunities for collaboration, networking and learning from our NGOs fellow members, the United Nations, multilateral banks, the corporate sector and many more.

"Vision Zero" is a future where people are no longer killed or injured for life, on the roads or in traffic.

How do we reach Vision Zero in the light of UN’s Sustainable Development Goals?

By collaborating and taking example of Sweden's Vision Zero initiative that started in 1997. Road traffic safety is on the international agenda. United Nations has identified it as one key goal in the sustainable development goals and many jurisdictions and cities are integrating safety in the development of society. In this session the status of modern road traffic safety is elaborated in an international policy perspective.

Recently, the Vision Zero Network conducted a study entitled "The central role of public health in Vision Zero" where it assessed efforts in Chicago, New York, and San Francisco to implement the Vision Zero plan using tools and strategies associated with public health.


Healthy Chicago 2.0 is a plan developed by the Chicago Department of Public Health (CDPH) and more than 130 local organizations that seek to guide the work of the institution until 2020. The decision to include the other organizations was made because organizers believe that doctors and healthcare professionals alone cannot affect how safe people feel in relation to their neighborhoods and surroundings, despite recognizing it as an important factor for mental health. 

With the cooperation of the Chicago Department of Transportation they tried to identify the elements that contributed to this situation. They determined violence, poor street maintenance, violence, and street designs that aren’t user focused do not encourage feelings of safety within communities. 

They decided to establish the Vision Zero plan as a core strategy of the Healthy Chicago 2.0 plan to correct that. 

New York

In 2000, New York adopted its first Vision Zero policy. That year there were 381 deaths in traffic accidents, compared to 701 people in the 1990’s. 

While the initial results were positive, maintaining and improving them over time was not an easy task if implementing the plan wasn’t viewed as a priority. 

A decision was made to survey the workers of different departments of the city and the result was a series of questions that allow further comprehension based on the premise that traffic collisions are not accidents, but events that can be avoided.

San Francisco

The San Francisco Department of Public Health (SFDPH) saw that after a collision, police didn’t always record the details of where an incident occurred or what caused it. Likewise, they noticed that a quarter of the patients who suffered injuries as pedestrians or cyclists were not included in the database. 

As a result, the city was losing valuable information that would help determine how often accidents occurred, the most dangerous intersections, and the severity of people’s injuries.

In response to this, the people in charge of Vision Zero created a new card to use in hospitals to collect data pertaining to traffic accidents.

The full case study can be downloaded here (PDF).

It is twenty years since...

There will be a Vision Zero Conference organised by the Swedish Ministry of Enterprise and Innovation, Trafikverket (Swedish Transport Administration) and Transportstyrelsen (the Swedish Transport Agency) this summer in Stockholm in June.

It is twenty years since this historical decision was made and in this Conference global experience how Vision Zero has affected both safety operations, safety technology and interventions and finally the effects of all this will be presented and discussed.

We need testers for KNPO’s updated smartphone App.

Kids Non-Profit Organization developed a road safety App last year called BLINK, that uses the flash and screen of the smartphone to emit a light signal on both sides of the phone, as a beacon in the dark. The App starts and stops automatically as soon as you start walking or jogging.

The BLINK App is for pedestrians walking or jogging by a road at night. By using the BLINK App, the pedestrian's phone will become a road safety beacon, allowing them to be seen from 5 times further away.

The sequence of light is not disturbing, nor drains the batteries. Please send us a e-mail to info@knpo.org, and you will receive an invitation from Apple. Android users, just click here

The BLINK feedback form is here

Thank you, in advance for your support.


Statista, Inc. promoted KNPO to 138,000 clients, last week

We are very proud and thankful of having a partner such as Statista, Inc. and Robin Hüdepohl, promoting Kids Non-Profit Organization with their clients. Hopefully this will help reduce the 1.2 million global road crash deaths that occur every year.

Statista, Inc. is the company that produce infographics for KNPO. They are also promoting KNPO on their web, check it out here.

Lighted Zebra Crossing is safer for pedestrians

Pedestrians, the most vulnerable users of road space, will now be more visible to drivers in the Netherlands with the inauguration of a new luminous pedestrian crossing this past November in Brummen, west of Amsterdam.

The six-striped pathway, located on a village street in a shopping district, relies on energy-efficient LEDs to brightly illuminate a pedestrian crossing. It was gifted to the village by Lighted Zebra Crossing B.V., a Netherlands-based tech company. The fiery crosswalk is meant to alert drivers to its presence, as well as illuminate walkers who might otherwise be obscured by darkness.

Trial tests were performed for 12 months, however the idea was born years ago with the intention of making the roads safer for pedestrians. According to company director Henk Peters, the crossings that should be given priority for potential installation are the so-called "risk zones" that correspond to schools, hospitals, and sectors with a large population of elderly people.

The placement of the lights assures less distraction to the motorist than light pillars as it helps drivers keep their visual attention on the road. 

The placement of the lights assures less distraction to the motorist than light pillars as it helps drivers keep their visual attention on the road. 

Fifth Meeting of Global Alliance of NGOs for Road Safety

Fifth Global Meeting of Nongovernmental Organizations Advocating for Road Safety and Road Victims will take place 5-6 April in Malaysia. 

The Alliance will bring together global members, dignitaries and distinguished guests from the field of road safety and public health. We will inspire you through panel discussions and presentations on topics of interest, and provide ample opportunities for networking and learning from NGOs around the world. 

The Fifth Global Meeting is hosted by the Global Alliance of NGOs for Road Safety, Ministry of Transport, Malaysia and co-sponsored by the World Health Organization, UN Secretary-Generals Special Envoy for Road Safety, Global Road Safety Facility, World Bank and FedEx and more.

KNPO is a member of Global Alliance of NGOs for Road Safety and hope to participate this year also, continued KNPO’s SIM card initiative with the European Bank for Reconstruction and Development. The SIM card initiative should also act as a catalyst between telecom operators and NGOs via Global Alliance of NGOs for Road Safety's members creating a global road safety campaign.

KNPO is participating in MIT’s world challenge.

KNPO is participating in Massachusetts Institute of Technology’s Solve CoLab world challenge. 

Solve is an initiative of MIT working to solve world challenges. Solve is an organism for solving the world’s most challenging problems.

The Solve CoLab platform is based on work done for Climate CoLab, an online crowdsourcing platform developed by the MIT Center for Collective Intelligence (CCI).

We will do more than talk about the greatest problems facing our world. We will set the course to solve them.
— L. Rafael Reif, President, MIT

Please, support and vote for: KNPO’s SIM Card initiative at MIT’s “SOLVE website

World Day of Remembrance for Road Traffic Victims

On this World Day of Remembrance for Road Traffic Victims, 20 November 2016 we mark the occasion by honouring the more than 1.2 million people killed on our road's every year, and the many millions more who are injured. 
As the World Health Organization have advocated for nearly two decades and Kids Non-Profit Organization for two years, there are solutions to this human-made calamity.  
Countries must accelerate action to improve laws and enforcement on risks like speeding; redesign roads with protective infrastructure such as sidewalks; and ensure that vehicles everywhere are equipped with life-saving technologies.  
This year's World Day of Remembrance for Road Traffic Victims highlights the fact that even after a road traffic crash occurs, there is an enormous opportunity to save lives and reduce disability. 

UN Road Safety Collaboration web site

The traffic kills in many ways

Each day, more than five billion of us worldwide are involved in traffic.  Many are children. More than 500 children and young adults under the age of 25 are killed in road accidents every day. 

Air pollution is also a global public health crisis that threatens our bodies and our planet. Air pollution is the single greatest environmental health risk we face accounting for nearly 7 million deaths annually. Many are children going to school every morning and evening.

Kids Non-Profit Organization is dedicated to reduce the number of deaths and injuries in traffic through education using smart, effective actions in collaboration with partners. Our focus is on the most vulnerable people on the roads - children. KNPO solutions are global, simple, effective, environmentally sustainable and non-disruptive.

Here are two short films showing the two major dangers children are confronting going to School. Please feel free to share this films; there are still 500 children who die every day due to a lack of road safety education and poor light conditions. Together we can change that!

Save Kids Lives - A film by Luc Besson

WHO: BreatheLife – The Walk Home

KNPO makes complex information more shareable and easily digestible

KNPO updated its website and campaigns recently with two new Infographics from Statista.  We will broadcast this in our future communications and campaigns. These sponsored Infographics are the excellent initiative of Robin Hüdepohl and the amazing work of Kristie Pladson and their coworkers. 

Statista is an online statistics portal. It provides access to data from market and opinion research institutions, as well as from business organizations and government institutions.

This kind of collaboration helps KNPO to sensitize the public and sponsors in a more efficient way, and to reach out more broadly.

Please feel free to share KNPO's infographics; there are still 400 children who die every day due to a lack of road safety education and poor light conditions. Together we can change that!

Hearing what’s going on around you is vital

Wearing headphones while cycling is not illegal in most countries, but in a BBC poll last year, 90% of respondents were in favour of banning it, although 16% admitted to having done it themselves.

Cyclists make up 8% of all who died on the roads in the EU.

The number of cyclist fatalities decreased by only 4% between 2010 and 2014, which is much lower than the total fatality decrease (18%). There were significant differences between EU Member States. The share of cyclist deaths is especially high in the Netherlands (25%), as well as in Denmark and Hungary (16%). The differences, of course, mirror the popularity of cycling in different EU Member States but also such issues as the safety of bike paths, the safety awareness of cyclists themselves (e.g. helmet use) and the awareness among drivers of the safety of surrounding cyclists.

A pair of modular headphones using bone conduction audio designed specifically for cyclists.

A pair of modular headphones using bone conduction audio designed specifically for cyclists.

One problem is the motorists – who think nothing of blaring music in their own vehicles, when they’re not using their mobile phones or eating their breakfast behind the wheel – and pedestrians wearing headphones, who regularly step out in front of cyclists.

But help is at hand, or rather ear: thanks to a new headphone concept aimed specifically at cyclists. Called Safe & Sound, it delivers music not to your ears, but to your cheekbones, which transmit the vibrations straight to your inner ear, leaving the outer ear free to hear traffic. The Safe & Sound attaches to the helmet strap, so you don’t get tangled up.

Hands-free to smart phones

And if you just need to be capable to call there is COROS Linx Smart Helmet, that has not just the ability to play music, take phone calls, and even give navigation instructions – but it does so using technology that makes it relatively safe to use.

Stay secure on your next trip

At KNPO we travel a lot, and use Hotel's Wi-Fi and hotspots worldwide to keep costs down. We access the web via a VPN service enabling us to safely work over the web.

A study by Trustwave’s SpiderLabs showed that of 218 data breach investigations across 24 countries, 38% of the attacks occurred on hotels! To stay safe use the Hotel's Wi-Fi and hotspots by encrypting your data using a virtual private network (VPN) which scrambles all your information so it can’t be read by hackers.

KNPO is sponsored by ExpressVPN, one of the world's largest providers of premium VPN services. It’s a simple service to use and works everywhere.

Around 70% of fatal pedestrian accidents happen in darkness.

We are entering the dark times, approaching winter. It's important that one wears reflectors and reflective clothes during this period of the year, even if you live or work in the big city.

More accidents take place in urban than rural areas. Rain and fog reduce drivers' ability to see, especially in the dark. The car’s windows may be fogged up. Also, dirty windshields or headlights have an adverse effect on visibility.

Do a test and press here to find out how well drivers can see you in the dark.

We are redirecting you the Finnish Road Safety Council, who made this excellent animation.

How does a pedestrian reflector work?

A reflector reflects light back to its source. The light beam from an approaching car hits the reflector and that light is reflected back towards the car making the reflector visible to a driver. Drivers can see you sooner and have longer to react. Therefore it's important that your reflector is visible.

The Smiling Car is the first step

By 2020, 10 million cars with self-driving features are expected to be on the road (Business Insider). In an international survey conducted by Semcon in partnership with research company Inizio, eight out of ten pedestrians stated that they seek eye contact with the driver when they cross the street.

Google is already testing prototypes of its self-driving cars on public streets in a handful of U.S. cities, and other companies, such as Tesla, are working on their own versions of autonomous technology. Within a few years to a few decades, it’s possible that such vehicles could go to mass production and become a fixture on the roads.

A safe traffic environment is dependent on interactions between people.

Eight out of ten pedestrians seek eye contact with the driver when they cross the street. This is no longer possible with self-driving cars. To make pedestrians feel safer Semcon has developed The Smiling Car concept where the self-driving car communicates in a perfectly natural way – by smiling.

Adding The Smiling Car to the front of cars using existing technology is not especially complicated. But we want to take the concept a step further and create an even better understanding of people’s intentions in relation to the self-driving car.
— Magnus Carlsson, ADAS and Autonomous Driving Manager at Semcon

Self-driving cars can bring very positive changes, for the environment, safety and quality of life. Some research has suggested that up to 90 percent of traffic accidents could be avoided with the use of self-driving cars. 

KNPO believe that complete adoption of self-driving cars will go fast. It didn't take that long for horses to be completely replaced by cars.

We need to recognize the psychological and social challenges self-driving cars pose.

The fact that self-driving cars must be programmed ahead of time to respond to any given situation presents a kind of quandary for the industry. There are certain ethical questions — such as who the vehicle should sacrifice in a situation where someone inevitably must be injured — that must be answered before these cars hit the road.

So there are many questions left to be answered, and they’ll likely only become more complicated as the technology advances and gets closer to commercial applications.