200 NGOs and road safety specialists from almost 70 countries.

Kids Non-Profit Organization attended at the Fifth Global Meeting of Global Alliance of NGOs for Road Safety, taking place in Kuala Lumpur, Malaysia. The #GlobalMeeting17 is bringing together more than 200 #RoadSafety experts from all around the world with WHO and FIA. This allowed us to build stronger networks of NGOs and strengthen cooperation and contacts with the World Bank and WHO.

Global Alliance of NGOs for Road Safety

Kids Non-Profit Organization will attend at the Fifth Global Meeting of Global Alliance of NGOs for Road Safety, which will be held 1-6 April 2017 in Kuala Lumpur, Malaysia.

KNPO is proud to be joined by more than 200 NGOs and road safety specialists from almost 70 countries. KNPO's goal is to promote the SIM card project and the BLINK app, as well as to discover new opportunities for collaboration, networking and learning from our NGOs fellow members, the United Nations, multilateral banks, the corporate sector and many more.

"Vision Zero" is a future where people are no longer killed or injured for life, on the roads or in traffic.

How do we reach Vision Zero in the light of UN’s Sustainable Development Goals?

By collaborating and taking example of Sweden's Vision Zero initiative that started in 1997. Road traffic safety is on the international agenda. United Nations has identified it as one key goal in the sustainable development goals and many jurisdictions and cities are integrating safety in the development of society. In this session the status of modern road traffic safety is elaborated in an international policy perspective.

Recently, the Vision Zero Network conducted a study entitled "The central role of public health in Vision Zero" where it assessed efforts in Chicago, New York, and San Francisco to implement the Vision Zero plan using tools and strategies associated with public health.


Healthy Chicago 2.0 is a plan developed by the Chicago Department of Public Health (CDPH) and more than 130 local organizations that seek to guide the work of the institution until 2020. The decision to include the other organizations was made because organizers believe that doctors and healthcare professionals alone cannot affect how safe people feel in relation to their neighborhoods and surroundings, despite recognizing it as an important factor for mental health. 

With the cooperation of the Chicago Department of Transportation they tried to identify the elements that contributed to this situation. They determined violence, poor street maintenance, violence, and street designs that aren’t user focused do not encourage feelings of safety within communities. 

They decided to establish the Vision Zero plan as a core strategy of the Healthy Chicago 2.0 plan to correct that. 

New York

In 2000, New York adopted its first Vision Zero policy. That year there were 381 deaths in traffic accidents, compared to 701 people in the 1990’s. 

While the initial results were positive, maintaining and improving them over time was not an easy task if implementing the plan wasn’t viewed as a priority. 

A decision was made to survey the workers of different departments of the city and the result was a series of questions that allow further comprehension based on the premise that traffic collisions are not accidents, but events that can be avoided.

San Francisco

The San Francisco Department of Public Health (SFDPH) saw that after a collision, police didn’t always record the details of where an incident occurred or what caused it. Likewise, they noticed that a quarter of the patients who suffered injuries as pedestrians or cyclists were not included in the database. 

As a result, the city was losing valuable information that would help determine how often accidents occurred, the most dangerous intersections, and the severity of people’s injuries.

In response to this, the people in charge of Vision Zero created a new card to use in hospitals to collect data pertaining to traffic accidents.

The full case study can be downloaded here (PDF).

It is twenty years since...

There will be a Vision Zero Conference organised by the Swedish Ministry of Enterprise and Innovation, Trafikverket (Swedish Transport Administration) and Transportstyrelsen (the Swedish Transport Agency) this summer in Stockholm in June.

It is twenty years since this historical decision was made and in this Conference global experience how Vision Zero has affected both safety operations, safety technology and interventions and finally the effects of all this will be presented and discussed.

We need testers for KNPO’s updated smartphone App.

Kids Non-Profit Organization developed a road safety App last year called BLINK, that uses the flash and screen of the smartphone to emit a light signal on both sides of the phone, as a beacon in the dark. The App starts and stops automatically as soon as you start walking or jogging.

The BLINK App is for pedestrians walking or jogging by a road at night. By using the BLINK App, the pedestrian's phone will become a road safety beacon, allowing them to be seen from 5 times further away.

The sequence of light is not disturbing, nor drains the batteries. Please send us a e-mail to info@knpo.org, and you will receive an invitation from Apple. Android users, just click here

The BLINK feedback form is here

Thank you, in advance for your support.


Statista, Inc. promoted KNPO to 138,000 clients, last week

We are very proud and thankful of having a partner such as Statista, Inc. and Robin Hüdepohl, promoting Kids Non-Profit Organization with their clients. Hopefully this will help reduce the 1.2 million global road crash deaths that occur every year.

Statista, Inc. is the company that produce infographics for KNPO. They are also promoting KNPO on their web, check it out here.

Lighted Zebra Crossing is safer for pedestrians

Pedestrians, the most vulnerable users of road space, will now be more visible to drivers in the Netherlands with the inauguration of a new luminous pedestrian crossing this past November in Brummen, west of Amsterdam.

The six-striped pathway, located on a village street in a shopping district, relies on energy-efficient LEDs to brightly illuminate a pedestrian crossing. It was gifted to the village by Lighted Zebra Crossing B.V., a Netherlands-based tech company. The fiery crosswalk is meant to alert drivers to its presence, as well as illuminate walkers who might otherwise be obscured by darkness.

Trial tests were performed for 12 months, however the idea was born years ago with the intention of making the roads safer for pedestrians. According to company director Henk Peters, the crossings that should be given priority for potential installation are the so-called "risk zones" that correspond to schools, hospitals, and sectors with a large population of elderly people.

The placement of the lights assures less distraction to the motorist than light pillars as it helps drivers keep their visual attention on the road. 

The placement of the lights assures less distraction to the motorist than light pillars as it helps drivers keep their visual attention on the road. 

Fifth Meeting of Global Alliance of NGOs for Road Safety

Fifth Global Meeting of Nongovernmental Organizations Advocating for Road Safety and Road Victims will take place 5-6 April in Malaysia. 

The Alliance will bring together global members, dignitaries and distinguished guests from the field of road safety and public health. We will inspire you through panel discussions and presentations on topics of interest, and provide ample opportunities for networking and learning from NGOs around the world. 

The Fifth Global Meeting is hosted by the Global Alliance of NGOs for Road Safety, Ministry of Transport, Malaysia and co-sponsored by the World Health Organization, UN Secretary-Generals Special Envoy for Road Safety, Global Road Safety Facility, World Bank and FedEx and more.

KNPO is a member of Global Alliance of NGOs for Road Safety and hope to participate this year also, continued KNPO’s SIM card initiative with the European Bank for Reconstruction and Development. The SIM card initiative should also act as a catalyst between telecom operators and NGOs via Global Alliance of NGOs for Road Safety's members creating a global road safety campaign.

KNPO is participating in MIT’s world challenge.

KNPO is participating in Massachusetts Institute of Technology’s Solve CoLab world challenge. 

Solve is an initiative of MIT working to solve world challenges. Solve is an organism for solving the world’s most challenging problems.

The Solve CoLab platform is based on work done for Climate CoLab, an online crowdsourcing platform developed by the MIT Center for Collective Intelligence (CCI).

We will do more than talk about the greatest problems facing our world. We will set the course to solve them.
— L. Rafael Reif, President, MIT

Please, support and vote for: KNPO’s SIM Card initiative at MIT’s “SOLVE website

World Day of Remembrance for Road Traffic Victims

On this World Day of Remembrance for Road Traffic Victims, 20 November 2016 we mark the occasion by honouring the more than 1.2 million people killed on our road's every year, and the many millions more who are injured. 
As the World Health Organization have advocated for nearly two decades and Kids Non-Profit Organization for two years, there are solutions to this human-made calamity.  
Countries must accelerate action to improve laws and enforcement on risks like speeding; redesign roads with protective infrastructure such as sidewalks; and ensure that vehicles everywhere are equipped with life-saving technologies.  
This year's World Day of Remembrance for Road Traffic Victims highlights the fact that even after a road traffic crash occurs, there is an enormous opportunity to save lives and reduce disability. 

UN Road Safety Collaboration web site

The traffic kills in many ways

Each day, more than five billion of us worldwide are involved in traffic.  Many are children. More than 500 children and young adults under the age of 25 are killed in road accidents every day. 

Air pollution is also a global public health crisis that threatens our bodies and our planet. Air pollution is the single greatest environmental health risk we face accounting for nearly 7 million deaths annually. Many are children going to school every morning and evening.

Kids Non-Profit Organization is dedicated to reduce the number of deaths and injuries in traffic through education using smart, effective actions in collaboration with partners. Our focus is on the most vulnerable people on the roads - children. KNPO solutions are global, simple, effective, environmentally sustainable and non-disruptive.

Here are two short films showing the two major dangers children are confronting going to School. Please feel free to share this films; there are still 500 children who die every day due to a lack of road safety education and poor light conditions. Together we can change that!

Save Kids Lives - A film by Luc Besson

WHO: BreatheLife – The Walk Home

KNPO makes complex information more shareable and easily digestible

KNPO updated its website and campaigns recently with two new Infographics from Statista.  We will broadcast this in our future communications and campaigns. These sponsored Infographics are the excellent initiative of Robin Hüdepohl and the amazing work of Kristie Pladson and their coworkers. 

Statista is an online statistics portal. It provides access to data from market and opinion research institutions, as well as from business organizations and government institutions.

This kind of collaboration helps KNPO to sensitize the public and sponsors in a more efficient way, and to reach out more broadly.

Please feel free to share KNPO's infographics; there are still 400 children who die every day due to a lack of road safety education and poor light conditions. Together we can change that!

Hearing what’s going on around you is vital

Wearing headphones while cycling is not illegal in most countries, but in a BBC poll last year, 90% of respondents were in favour of banning it, although 16% admitted to having done it themselves.

Cyclists make up 8% of all who died on the roads in the EU.

The number of cyclist fatalities decreased by only 4% between 2010 and 2014, which is much lower than the total fatality decrease (18%). There were significant differences between EU Member States. The share of cyclist deaths is especially high in the Netherlands (25%), as well as in Denmark and Hungary (16%). The differences, of course, mirror the popularity of cycling in different EU Member States but also such issues as the safety of bike paths, the safety awareness of cyclists themselves (e.g. helmet use) and the awareness among drivers of the safety of surrounding cyclists.

A pair of modular headphones using bone conduction audio designed specifically for cyclists.

A pair of modular headphones using bone conduction audio designed specifically for cyclists.

One problem is the motorists – who think nothing of blaring music in their own vehicles, when they’re not using their mobile phones or eating their breakfast behind the wheel – and pedestrians wearing headphones, who regularly step out in front of cyclists.

But help is at hand, or rather ear: thanks to a new headphone concept aimed specifically at cyclists. Called Safe & Sound, it delivers music not to your ears, but to your cheekbones, which transmit the vibrations straight to your inner ear, leaving the outer ear free to hear traffic. The Safe & Sound attaches to the helmet strap, so you don’t get tangled up.

Hands-free to smart phones

And if you just need to be capable to call there is COROS Linx Smart Helmet, that has not just the ability to play music, take phone calls, and even give navigation instructions – but it does so using technology that makes it relatively safe to use.

Stay secure on your next trip

At KNPO we travel a lot, and use Hotel's Wi-Fi and hotspots worldwide to keep costs down. We access the web via a VPN service enabling us to safely work over the web.

A study by Trustwave’s SpiderLabs showed that of 218 data breach investigations across 24 countries, 38% of the attacks occurred on hotels! To stay safe use the Hotel's Wi-Fi and hotspots by encrypting your data using a virtual private network (VPN) which scrambles all your information so it can’t be read by hackers.

KNPO is sponsored by ExpressVPN, one of the world's largest providers of premium VPN services. It’s a simple service to use and works everywhere.

Around 70% of fatal pedestrian accidents happen in darkness.

We are entering the dark times, approaching winter. It's important that one wears reflectors and reflective clothes during this period of the year, even if you live or work in the big city.

More accidents take place in urban than rural areas. Rain and fog reduce drivers' ability to see, especially in the dark. The car’s windows may be fogged up. Also, dirty windshields or headlights have an adverse effect on visibility.

Do a test and press here to find out how well drivers can see you in the dark.

We are redirecting you the Finnish Road Safety Council, who made this excellent animation.

How does a pedestrian reflector work?

A reflector reflects light back to its source. The light beam from an approaching car hits the reflector and that light is reflected back towards the car making the reflector visible to a driver. Drivers can see you sooner and have longer to react. Therefore it's important that your reflector is visible.

The Smiling Car is the first step

By 2020, 10 million cars with self-driving features are expected to be on the road (Business Insider). In an international survey conducted by Semcon in partnership with research company Inizio, eight out of ten pedestrians stated that they seek eye contact with the driver when they cross the street.

Google is already testing prototypes of its self-driving cars on public streets in a handful of U.S. cities, and other companies, such as Tesla, are working on their own versions of autonomous technology. Within a few years to a few decades, it’s possible that such vehicles could go to mass production and become a fixture on the roads.

A safe traffic environment is dependent on interactions between people.

Eight out of ten pedestrians seek eye contact with the driver when they cross the street. This is no longer possible with self-driving cars. To make pedestrians feel safer Semcon has developed The Smiling Car concept where the self-driving car communicates in a perfectly natural way – by smiling.

Adding The Smiling Car to the front of cars using existing technology is not especially complicated. But we want to take the concept a step further and create an even better understanding of people’s intentions in relation to the self-driving car.
— Magnus Carlsson, ADAS and Autonomous Driving Manager at Semcon

Self-driving cars can bring very positive changes, for the environment, safety and quality of life. Some research has suggested that up to 90 percent of traffic accidents could be avoided with the use of self-driving cars. 

KNPO believe that complete adoption of self-driving cars will go fast. It didn't take that long for horses to be completely replaced by cars.

We need to recognize the psychological and social challenges self-driving cars pose.

The fact that self-driving cars must be programmed ahead of time to respond to any given situation presents a kind of quandary for the industry. There are certain ethical questions — such as who the vehicle should sacrifice in a situation where someone inevitably must be injured — that must be answered before these cars hit the road.

So there are many questions left to be answered, and they’ll likely only become more complicated as the technology advances and gets closer to commercial applications.

What can we do to reduce the carnage of 2,658 lives lost on the roads?

Nigeria registered 4,809 road crashes and 2,658 deaths in first half of 2016 according to The Federal Road Safety Commission (FRSC). The report says that the crashes, which involved 31,701, people occurred in different parts of the country. During this period 50,660,065 passengers traveled within the Nigeria, with 4,992,027 vehicles and 25,782 buses journeying across the country. Also notable is that a total of 266,929 traffic offenders was arrested during the same period.

At the same time the Nigerian Communications Commission (NCC) recognised 2.1 million new mobile subscribers in Nigeria last year - that's also 2.1 million SIM cards.

What can we do to reduce this carnage? 

We need to move from hopeful attempts to outright prevention by working with the 3 major problems: alcohol, speed and night vision. KNPO chooses to work with smart reflective solutions, preventing pedestrians being hit by vehicles during the dark hours.

Every 30 seconds a person is killed in a road crash. That's more than 3,400 people per day and 1.25 million people per year worldwide, according to figures from the World Health Organization.

The SIM Initiative
By modifying the more than 2 million new SIM cards next year, we can recycle plastic into safety reflectors and save some of the thousands of lives that will undoubtedly vanish on the roads next year. 

The concept is simple – instead of just disposing of the credit card-sized plastic when the small SIM card portion has been removed and inserted into the phone, KNPO will use the card as a simple and efficient reflector for increasing road safety.

The concept is also ecological - theoretically, by using these existing 7.6 billion SIM cards worldwide, we could recycle more than 22,000 metric tons of plastic into 7.6 billion safety reflectors.

Read more about the SIM Initiative here and engage your mobile operator to contact us. 


KNPO campaign continues with collaboration from the fashion industry

Swedish jewelry brand SEVEN/EAST has extended their collaboration with Kids Non-Profit Organization by designing yet another special edition bracelet to improve child safety on roads.

Kids Non-Profit Organization (KNPO) and SEVEN/EAST have today announced the launch of a new bracelet that will generate funds to support the KNPO Bead Initiative. Traffic accidents kill more than 500 under the age of 25 every day. Most of these accidents occur during the evening or dark hours, and KNPO is on a mission to change these statistics. They distribute reflective beads and bracelets to children in developing countries to ensure kids can be seen five times further away at night by headlights.

For every Shine Bright bracelet sold, SEVEN/EAST will donate two reflective bracelets to KNPO. The KNPO Bead Initiative is an educational program which helps keep children safe on the roads, teaching in schools and community hubs about road safety through creative play and education. 

For every child below 15 years killed in traffic, another 4 children will be permanently disabled. 90% of these deaths and injuries occur in developing countries where road lighting is typically poor or non-existent. The new bracelets will have an immediate impact and provide extra support for KNPO’s ongoing projects.

SEVEN/EAST is a business built on ethical principles and a desire to do good through beautiful design;

As a company we want our jewellery to have a positive impact. KNPO is tackling a big global issue using jewellery in a creative way. We believe that the work of KNPO needs to be amplified. It is a tragedy that children are being killed and injured every day simply because they cannot be seen on the roads at night. We are proud to be using our business to make a difference. And we know our customers will be proud to make a difference too.
— Lena Westerdahl, Founder, SEVEN/EAST

By distributing biodegradable reflective beads KNPO ensures that children are seen from a distance, lessening the risk of injury. Their approach to safety education means that children learn about road safety at the same time as creating pieces of jewelry that they’ll want to wear and that will make them seen. SEVEN/EAST hope to sell enough Shine Bright reflective bracelets through their online shop and retail concessions to be able to donate 4,000 bracelets to developing countries in the next 12 months, as well as raising awareness of the problem:

Every 4 minutes a child is prematurely lost on the roads of this world. Many more are injured. SEVEN/EAST’s support of The Bead Initiative means that awareness of this global issue will be heightened amongst their customers. And with awareness comes action. Together we have the power and the creative ideas to make a real difference.
— Richard Ahlstrom, Founder KNPO


Fourth United Nations Global Road Safety Week will be held from 8-14 May 2017.  The bi-annual event is organised by the World Health Organisation (WHO) and in 2017 has been timed to coincide with the anniversary of the launch of the Decade of Action for Road Safety on 11 May 2011. The Week will focus on speed and what can be done to address this key risk factor for road traffic deaths and injuries. Speed contributes to around one-third of all fatal road traffic crashes in high-income countries, and up to half in low- and middle-income countries.

Read more by clicking here

Children at BeeHive School, Malawi making reflective bracelets.

Children at BeeHive School, Malawi making reflective bracelets.

KNPO's strategy is distributing reflective beads for them to make bracelets or necklaces, while providing road safety instruction. By combining instruction with personally-made handiwork we reach straight into the heart of these children to give them ownership of their safety.

If children wear reflective beads in the evening, they will be seen at a five time’s longer distance than without, giving drivers crucial time to stop or swerve around.

One of the best road safety film ever made

This six years old road safety ad cost peanuts to make and was shot in just two days… yet a British road safety advert is being hailed as one of the greatest ever. The slow-motion, 60-second ad shows what happens in a car accident, before his wife and daughter throw their arms around him like a seat-belt to save his life. Yet still so actual!

Touching peoples emotions is incredibly difficult and we were not sure how people would react
— Sarah Alexander

This seat belt ad is called Embrace Life and has become a global internet sensation, with six million YouTube hits in the first three months and almost 20 million today.

  • Writer/director Daniel Cox
  • Producer Sarah Alexander
  • Music by Siddhartha Barnhoorn

U.S. traffic deaths jump 7.7 percent in 2015, the highest annual jump since 1966

U.S. traffic deaths rose 7.7 percent in 2015 over the previous year to 35,200, the highest number of people killed on U.S. roads since 2008, the government's preliminary estimate reviewed by Reuters shows.

The report was compiled by the U.S. National Highway Traffic Safety Administration (NHTSA) and submitted to Congress. It shows the percentage increase in traffic deaths in 2015 was the highest annual jump since 1966. U.S. officials cite an increase in vehicle miles traveled, lower gas prices and an improving economy as part of the reason for the increase.

... and probably also text-and-driving, as one of the rising causes.