What can we do to reduce the carnage of 2,658 lives lost on the roads?

Nigeria registered 4,809 road crashes and 2,658 deaths in first half of 2016 according to The Federal Road Safety Commission (FRSC). The report says that the crashes, which involved 31,701, people occurred in different parts of the country. During this period 50,660,065 passengers traveled within the Nigeria, with 4,992,027 vehicles and 25,782 buses journeying across the country. Also notable is that a total of 266,929 traffic offenders was arrested during the same period.

At the same time the Nigerian Communications Commission (NCC) recognised 2.1 million new mobile subscribers in Nigeria last year - that's also 2.1 million SIM cards.

What can we do to reduce this carnage? 

We need to move from hopeful attempts to outright prevention by working with the 3 major problems: alcohol, speed and night vision. KNPO chooses to work with smart reflective solutions, preventing pedestrians being hit by vehicles during the dark hours.

Every 30 seconds a person is killed in a road crash. That's more than 3,400 people per day and 1.25 million people per year worldwide, according to figures from the World Health Organization.

The SIM Initiative
By modifying the more than 2 million new SIM cards next year, we can recycle plastic into safety reflectors and save some of the thousands of lives that will undoubtedly vanish on the roads next year. 

The concept is simple – instead of just disposing of the credit card-sized plastic when the small SIM card portion has been removed and inserted into the phone, KNPO will use the card as a simple and efficient reflector for increasing road safety.

The concept is also ecological - theoretically, by using these existing 7.6 billion SIM cards worldwide, we could recycle more than 22,000 metric tons of plastic into 7.6 billion safety reflectors.

Read more about the SIM Initiative here and engage your mobile operator to contact us. 

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