This six years old road safety ad cost peanuts to make and was shot in just two days… yet a British road safety advert is being hailed as one of the greatest ever. The slow-motion, 60-second ad shows what happens in a car accident, before his wife and daughter throw their arms around him like a seat-belt to save his life. Yet still so actual!
This seat belt ad is called Embrace Life and has become a global internet sensation, with six million YouTube hits in the first three months and almost 20 million today.
- Writer/director Daniel Cox
- Producer Sarah Alexander
- Music by Siddhartha Barnhoorn