This week marks the anniversary of the Decade of Action for Road Safety 2011–2020 adopted by UN General Assembly and its Member States 5 years ago.
Today highlights the mid-point in the Decade of Action for Road Safety 2011-2020, which was launched to great fanfare in many countries around the world on 11 May 2011. Five years since the launch of the Decade of Action, where do we stand?
Although still unacceptably high, an encouraging sign of progress is that the annual number of road traffic deaths is stabilizing at around 1.25 million even though the number of motor vehicles worldwide is increasing rapidly. According to WHO's global status report on road safety 2015, 79 countries have seen a decrease in the absolute number of road traffic fatalities during a recent three-year period.
KNPO also had some great success during this time, both globally and locally. On the other hand we have spent a considerable amount of time negotiating with several multinationals, without any results to speak of. Many companies undertake CSR opportunistically with the emphasis on the publicity generated rather than on the social cause. These initiatives are seen primarily as marketing exercises and should be funded accordingly from the PR/marketing budget.
In collaboration with other NPOs, the UN and WHO we are all working towards the achievement of the goal of the Decade of Action - to save 5 million lives. The challenge ahead is huge. Yet we know what works to prevent road traffic deaths and injuries.
We must simply gather companies’ CSR departments with us into financing concrete action and practical road safety interventions that will save lives.