The Road Safety Challenge in Davos

Participants of the World Economic Forum in Davos were invited last week for the first time as part of the official programme, to explore innovative approaches to the crucial development issue of road safety in a session entitled “The Road Safety Challenge”. 

Moderated by Bertrand Badré, Managing Director and World Bank Group CEO recalled the human and economic costs of road crashes. Indeed, 1.25 million people are killed on the roads each year. These accidents also cost national governments more than USD 500 billion yearly.

Low- and middle-income countries represent 90% of traffic fatalities, which can cost them up to 5% of their GDP each year. With a 16% increase in the past 3 years of the global fleet of cars, road safety has become a major international issue, both from a humanitarian and economic standpoint.

Car crashes are the primary cause of death among 15 to 29-year-olds globally, 500 killed every day!

In that context the United Nations General Assembly adopted in September 2015 the Sustainable Development Goals, which include for the first time a specific target to halve the number of road traffic fatalities and injuries globally by 2020.

Kids Non-Profit Organization was present at the last UN/WHO meeting in Brazil, but keep focusing on raising money to finance road safety education by distributing reflective beads! Our mission is simple. We just want children to get home safely. Our practical low-cost road safety programmes can save thousands of lives.

Muhtar Kent, CEO of The Coca-Cola Company with Jean Todt, President of the FIA and Michelle Yeoh, Actress and Global Road Safety Ambassador

Muhtar Kent, CEO of The Coca-Cola Company with Jean Todt, President of the FIA and Michelle Yeoh, Actress and Global Road Safety Ambassador