During this time of the year at the Nordic hemisphere, it is darker and shorter days compared with the summer time. We have a tendency of going to school or work when its dark as well returning home when its dark.
Therefore it's important that everybody wear reflective materials. If you wear reflective materials in the evening, they will be seen at a five times longer distance than without, giving drivers crucial time to stop or swerve around.
Both the number of injuries and fatalities are fewer in the Nordic countries traffic last year, compared to five years ago. We are one of the best countries in the world but still people and especially children get hurt in the traffic as pedestrians.